We know not everyone is the same. People are different based on their values, where they live, what they like to do and what is important to them.
What is a DNA Profile?
To make it easier to identify and engage your target audience we have created a simple way to classify them called the ‘DNA Profile‘.
These ‘DNA Profiles’ include the key information about customers that you need, including where they live, their demographics, psychographic insights such as their values and beliefs, and their needs and behaviours.
Why DNA Profile?
In addition, our DNA profiling includes NLP Meta-Programs which provide insight into how people process information, helping to understand, frame and predict consumer responses.
Meta-Programs guide people’s thoughts in terms of what they pay attention to, and so provide vivid insight and context to creating engaging marketing and communications.
Australian Bureau of Statistics
To provide even more in-depth research analysis, the answers to this survey are overlayed with The Australian Bureau of Statistics mesh block data. Mesh Blocks are the smallest geographical area defined by the Australian Bureau of Statistics (ABS) and form the building blocks for the larger regions of the Australian Statistical Geography Standard (ASGS). To read more about the ABS Mesh Blocks, click here.