The Australian Pulse Baby Boomers

Generational Profiling

Understand the lives of your target audience by understanding their stage in life

The Australian Pulse® has been designed to help organisations and brands ensure that they are targeting and engaging their audiences effectively and accurately by incorporating generational profiling. 

Often people in the same generation have similar values, but different interests and lifestyle situations.  Ensure that your generational profiling is not ‘generational stereotyping’ that misses out on potential revenue by being overly simplistic. 

Arm yourself with the deeper insights gleaned from The Australian Pulse® dimensions within your target generational cohorts for the most targeted of campaigns.

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Our profiling aims to enable organisations and brands to identify which target audiences have the most potential interest in product offers and how best to reach and communicate with them in a way that will resonate and cut through.