The Australian Pulse Lifestyle

Lifestyle & Interests

Find the right people to sell to at the right time

The data in The Australian Pulse® will help underpin your successful acquisition and retention marketing activities by targeting your existing and prospective customers by their behaviour and lifestyle characteristics.

The more you know about your customers the better you will align your offers and ensure that you don’t waste money selling products that don’t match the interests of your target market.

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Media Consumption

Optimise your marketing and messaging strategy using an accurate data-driven approach.

Shopper Behaviour

Create seamless shopper journeys by understanding how consumers navigate the rapidly changing retail landscape.

Neuro-linguistic programming (NLP)

Drive the success of your media and communication campaigns by understanding how consumers process the information you present to them.
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