Predict people’s behaviour from the language they use
Access the only Australian consumer research data that utilises the science of Neuro-Linguistic Programming (NLP) to profile your customers.
Go beyond traditional consumer profiling which focuses on the outcome of consumer thinking (e.g. a consumer’s interest or attitude) and leverage the power of understanding the process of consumer thinking.
When somebody “speaks our language” we instantly engage. Leverage The Australian Pulse® data to speak the language of your customers to design powerful marketing and communication campaigns, frame your brand positioning, and challenge the thinking within your business to ensure customers are at the forefront of your strategy.