When we look at most market research segmentation conducted today, we see that much focus of consumer psychographics and behaviours is content-specific. That is, it is about what people think, not how they think.
NLP Meta Programs are identified as a unique and powerful way to frame consumer attitudes and behaviour, that can be applied to a wide array of contexts.
A key aim of the Australian Pulse® research has been to identify a deeper and more insightful way to understand consumers, beyond traditional profiling approaches.