Knowing how your customers think is key to providing positive customer engagement experiences and ensure your product positioning is in line with their needs. Are those in your market focused on brand, are they instinctively bargain hunters or big spenders, are they interested in convenience, do they buy for quality or is fast delivery important to them?
The Australian Pulse® data gives you the behaviour-based insights that tell you who your customers are and what they need to help you deliver better value.