The Australian Pulse Values

Consumer Values

Know what to offer customers to encourage them to buy

Tune in to consumers’ ‘value compass’ and align your offers and messaging with what will intrinsically resonate with them.

By understanding values you understand a person’s underlying goals and ambitions which in turn reflect their core needs and drivers of behaviour.

At The Australian Pulse® we utilise a framework of ten universal human value segments, providing a detailed framework with which to understand consumers.

The Australian Pulse Section Divider

Generational Profiling

Target and engage your audience effectively by incorporating generational profiling.
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Geo-targeting

Be closer to your audience using the most granular location information available in Australia.
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Media Consumption

Optimise your marketing and messaging strategy using an accurate data-driven approach.
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Lifestyle & Interests

Tap into our lifestyle and interest data to identify your targetable audiences.
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Shopper Behaviour

Create seamless shopper journeys by understanding how consumers navigate the rapidly changing retail landscape.
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Neuro-linguistic programming (NLP)

Drive the success of your media and communication campaigns by understanding how consumers process the information you present to them.
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